都市経済の継続的な発展に伴い、一部の第1-および第2-層の都市の交通はますます雑然としています。 近年、屋外広告機の利用により、LCD広告機の幅広いネットワークが徐々に形成され、地域全体の公共交通情報の吸収を向上させるための、より広範で有用な情報とサービスが市民に提供されています。
Many cities have installed LCD advertising machines at bus stops. In addition to introducing bus routes to passengers, the installed LCD advertising machines will also broadcast some public service advertisements. Foreigners understand the city's informatization.
This new type of LCD advertising machine is located at the bus stop and provides a series of renovation services. It represents the future of smart public bus shelters, combining unprecedented comfort with retrofit features such as free wireless connectivity.
After using the multimedia advertising machine software, information is released in real time at the LCD advertising machine terminals of each bus stop. The information in the LCD advertising machine at the bus stop includes: site name, weather forecast, time display, prompt information scrolling screen, bus route strategy, traffic laws, etc.
The name of the site is displayed in the large LCD advertising machine, which is more eye-catching. Citizens can easily understand the arrival of vehicles at the station; the appearance of the weather forecast facilitates the citizens' life. A day's preparation; the time display is more close to the people, especially in winter, it is not convenient for citizens to take out their mobile phones to see the time, but the LCD advertising machine at the bus station can display the time to remind the public. The appearance of traffic laws and regulations is helpful for the implementation of traffic policies. Coupled with the broadcast of advertisements, the economic benefits are obvious.
The application of the LCD advertising machine with stylish appearance and rich and useful content in the station further enhances the city's image to a certain extent. Many bus LCD advertising machines also have a touch form, and citizens can manually operate the bus station LCD advertising machine by themselves. , on-demand urban customs and public opinion, you can also play games, watch videos, and listen to music. Many citizens think that the LCD advertising machine at the bus station is very useful. At the same time, the bus company can also use this to turn it into a new type of advertising foreword. The LCD advertising machine enters the traffic and brings great convenience to the general public.
1. The lowest cost per thousand people
The delivery rate of electronic bus stop sign advertisements is 78 percent , second only to TV and local newspapers. From the perspective of the breadth of the communication crowd, it has a greater advantage. From the cost comparison of thousands of people, the advantage of low cost of electronic bus stop sign advertisements It is very obvious and has good advertising benefits.
2. Mandatory high
The public acceptance of electronic bus stop sign advertisements is relatively strong, and the degree of interference is low.
3. Repeated appeal is good
The users of transportation are mostly fixed people. For example, most of the passengers who take the bus to work are those who take the same bus route every day. According to a long-term study conducted by the Transportation Advertising Association on bus companies, it was found that male and female passengers on the bus saw the same traffic advertisement 43 times and 34 times, respectively, in a month. It occupies a small area and saves resources.
4. Audio-visual combination, the effect is better
The electronic bus stop sign advertisements in the form of voice announcement advertisements and LED display corporate image dynamic advertisements have a good audio-visual impact and can achieve better advertising effects.
5. Strong public welfare, close the relationship between merchants and customers
Public service advertisements for public transport can provide functions such as news broadcast and weather forecast, which can enable consumers to actively pay attention to the system, thereby achieving better advertising effects; the system can provide citizens with arrival forecasting services, which is convenient for the blind to ride, and at the same time achieves the satisfaction of citizens. Dilute the interest relationship between merchants and consumers, and narrow the distance between the two, so as to obtain consumers' recognition of merchants' products.
6. Advertising information is updated quickly
The scrolling screen advertisement can continuously change the advertisement content during its broadcast, which can better adapt to the development and reform requirements of the enterprise and realize the interests of customers.
7. Get in touch with the local reality
With local enterprises as the main customers, advertisements can provide colorful and diverse advertisement versions according to different audiences, regions, and time periods, so as to avoid the audience's disgust with a single advertisement, and the choice of regions is flexible. Different languages can be used in different advertisements. Regional dissemination, to increase the affinity of advertising to achieve good advertising effect.
8. Repeated appeal is good
The users of transportation are mostly fixed people. For example, most of the passengers who take the bus to work are those who take the same bus route every day. According to a long-term study conducted by the Transportation Advertising Association on bus companies, it was found that male and female passengers on the bus saw the same traffic advertisement 43 times and 34 times, respectively, in a month. It occupies a small area and saves resources.
With the rapid development of the highway network, public transportation has become the preferred means of transportation for people to travel. The advantages of electronic bus stop signs as advertising carriers are becoming increasingly prominent.
