1. Digitalization of technology
There is no doubt that every technological reform and innovation will promote the leap-forward development of social productivity, and the media industry's reliance on technology is even more significant. The digital technology selected by the big digital mobile TV has high technical content and strong technological innovation. The original CRT display is slowly being replaced by lighter and thinner liquid crystal displays. The outdoor LCD advertising machine of Siyuan Video has become the future development of radio and television. trend.
LCD advertising player
2. Outdoor LCD advertising machine has a wide audience.
The huge mobile population is a great advantage for outdoor LCD advertising players. This feature makes outdoor LCD advertising players have a broad living environment without worrying about being squeezed by traditional TVs. The tentacles of the LCD advertising system can be extended to various systems such as urban buses, subways, taxis and even railway trains. According to the survey, the annual train carrying capacity across the country reached an astonishing number of 1.3 billion passengers in 2003. Such a huge user market is the "blind spot" of traditional TV, which just makes the LCD advertising system stand out from the crowd. I believe everyone knows how high its potential commercial value is.
3. Instant spread
Traditional TV must sit in a fixed place to watch. This is a luxury for people who run around for work during the day. The emergence of outdoor advertising machines allows mobile people to watch every moment and get more updated information, which greatly meets people's demand for information content in a fast-paced society, and also enriches the economic life of citizens.
4. Monopoly communication
In traditional TV communication, users are relatively proactive. When TV programs are switched to commercials, the public is more willing to change channels, subjectively avoiding "ad bombardment", which weakens the effect of advertising information content dissemination to a necessary degree. Users can choose when to watch, what to watch, and change channels at any time, which is not ideal for advertising. The unique media communication of outdoor LCD advertising machine, due to its independence and compulsion, makes "monopoly" a big advantage.
LCD advertising player
Due to the relatively passive situation of the outdoor LCD advertising machine for users, most of the preset communication content of the outdoor LCD advertising machine does not have the option of "remote control", and it has a good communication for a certain preset. Visibility of content. Such monopolistic dissemination of outdoor LCD advertising machines deprives viewers of the right to change channels at any time, but for those people who are fixed on cars and commuters, it is actually beneficial to cultivate the public to watch outdoor LCD advertising machines as a group. The initiative or habits of programs and advertisements can be analyzed from a psychological perspective. Consumers in mobile or car situations will spontaneously make them look for more information when they have "nothing to do" free time. Contrary to the dissemination of information content of liquid crystal advertisements, which has better dissemination effects for certain preset contents (for example, advertisements), so the dissemination effect of promoting advertisements can be sufficiently guaranteed.
5. Internal accessibility
The LCD advertising information release system is prepared and constructed by the business and merchants. Users do not need to increase personal investment and consumption costs, but only need to pay "attention" resources, which is easy for the public to accept. In this regard, the popularization of LCD advertising is entirely a business that can be profitable and has the nature of social welfare.
6. Maximize the use of information
How to make the existing information serve the broadest groups of people and bring about greater economic and social benefits has always been a question of concern and thinking by the media. The use of information and information by traditional TV media is far from playing its due value. Conversely, the emergence of new outdoor LCD advertising players can maximize the use of information, but also allow them to play a greater value.
