In today's digital age of the Internet, the traditional newspaper media will definitely decline gradually with the development of the times, so how those traditional paper media survive or transform has become a problem. On October 12, 2016, "Southern Metropolis Daily" made a high-profile voice through the WeChat public account, refuting the "paper media winter" view, and also proved that its advertising turnover on September 30 was 30 million, it seems to be determined that "print media has death" rumor. The Xunbao outdoor media advertising machine is aimed at the industry outlet, and the integration of "video content" production is very low-key compared to southern newspapers.
紙媒体の生存状況はどこで破裂する必要がありますか？ 破産、変革と統合、またはトレンドに逆らった発展、今日の紙メディアはどのような生存状況ですか？ 話し合い。
紙媒体の現状
新聞の利益モデルは、一般的に、読者の有料の読書と広告収入です。 さらに、企業や個人の広告も新聞の読書量に基づいています。
Let's first look at a set of data. According to the China Report Online, in the first half of 2015, print media advertising dropped the most compared to other industries. According to market research, the global sales of new media advertising machines this year have become an upward trend, indicating that in this industry, print media and new media Compared with advertising machines, its advertising value will be self-evident!
メディアプラットフォームはうまく機能します
報道によると、国家報道・出版・ラジオ・映画・テレビ局が発表した2015年の新聞出版業界分析レポートによると、全国紙出版の営業利益は10.3％減少し、総利益は53.2％減少しました。 利益は失われました。 新聞業界全体が衰退している状況下で、それは新しいメディア広告機に夜明けをもたらしました！
The decline of tradition is also reflected in the rise of new media in contrast. The performance of new media advertising machines is not bad, whether it is in municipal, shopping malls, subways, etc., it has shown a strong attraction. Of course, this is also the change of the advertising industry brought about by the increase of people's outdoor activities, and it is also the trend of urbanization construction. developing!
In short, with the development of the times, newspapers cannot escape the fate of aging and death. Those new media advertising machines that follow the trend must also follow the migration of media platforms in order to allow the content to be fully distributed and disseminated. In addition to "content is king", it is necessary to innovate the production and production methods of content with Internet thinking, in order to become more and more brilliant on the road of transformation and upgrading of traditional media.
