1. The status quo of my country's air purifier industry
空気清浄機は、室内空気を浄化する装置の一種で、空気清浄機、マイナスイオン清浄機などとも呼ばれます。煙、蜂の花粉、臭い、室内ホルムアルデヒドなどのさまざまな大気汚染源を吸収、分解、変換する機能を指します。 、等。住宅改善汚染、細菌、アレルゲンなどは、室内空気の清浄度を効果的に改善することができます。 市販されている空気清浄機の配置スタイルは、デスクトップタイプ、テーブル-マウントタイプ、取り外し可能タイプ、天井タイプ、フロアタイプに分けられます。 近年、私の国の空気清浄機市場はわずかに変動しています。 関連業界のビッグデータが示す情報によると、2017年以降、空気清浄機市場全体の発展傾向は緩和されており、その要因の一部は空気質指数の継続的な改善です。 要件は満たされておらず、別の空気清浄機の要件は十分に検討されていません。 従来のセントラルエアコンや冷蔵庫などの家電製品と比べると、空気清浄機はまだ日常生活に欠かせないものになっています。 2020年には、空気清浄機の市場容量は約63億になります。 エピデミックの影響により、オンライン市場の需要は営業規模の75％以上を占め、76.8％に達します。 インターネット上でのローエンドおよびハイエンドの空気清浄機の売上は増加しています。 3、000元以上の製品の売上高は1.4％増加し、1、000元未満の製品の総売上高は4.6％増加しました。 製品の売上高1、000-3,000元は6.1％減少しました。
2.空気清浄機の将来と開発動向
1.健康の概念を普及させる
In recent years, the national field has been advocating environmental protection, and the masses are also pursuing the concept of healthy and healthy life. Due to the epidemic situation, the concept of indoor air physical and mental health continues to be popular. Compared with Shanhe, customers have improved the customer's understanding of indoor air. As time goes on with the spread of the cognition of the virus, air purifiers are expected to become a necessity in daily life like other home appliances. With the increase in people's wages, it will also increase the requirements for medium and high-end air purifiers. Moreover, indoor air purifier manufacturers continue to improve the diversification of product design and application scenarios in accordance with customer requirements. For example, desktop and portable air purifiers are now being accepted by more people. Another special note is that the coverage rate of air purifiers in my country is far less than that of capitalist countries such as Europe, America, South Korea and Japan, so there is still a lot of room for development in the air purifier market in my country.
2.空気清浄機の役割と用途は多様化しています
It can be foreseen that air purifiers will continue to be improved and enhanced in areas such as product functional application scenes. For example, air filtration in different price ranges between online and offline will show different ways of improving. It is estimated that online mid-to-low-end and high-end products will increase faster; offline mid-range and mid-to-high-end products will mainly increase prices part. Due to changes in people's requirements, the role of air purifiers will also tilt towards sterilization, disinfection and sterilization. Another aspect of multi-purpose integration will also become the main research and development direction of indoor air purifier manufacturers, especially integrated purification treatment, humidification, and Commodities that remove formaldehyde and other common functions will become a development trend. Ultimately, from the perspective of the portability of the product, new desktop and portable products will bring a stronger customer experience to customers who love compact products.
