市場競争の継続的な激化に伴い、ブランドマーケティングは企業の発展においてますます高い地位を占めています。 しかし、価格が高騰し、従来のメディアの広告費が上昇し続けているため、一部の企業は利益を上げることができませんでした。 特に多くの中小企業-にとって、ゴールデンタイムのテレビ広告はさらにとらえどころのないものです。 企業開発の緊急のニーズに直面して、投資と宣伝効果の間のバランスを見つけることは多くの企業にとって重要な仕事になっています。 コミュニティ広告の急速な台頭は、このバランスの産物です。
いわゆる-コミュニティウォール-マウントされたネットワーク広告マシンは、コミュニティ情報プラットフォームに配置された広告情報を指します。 壁に取り付けられたネットワーク広告機の設置の柔軟性に基づいて、この種の広告は、廊下、エレベータ待機エリア、およびエレベータ内に柔軟に配信され、幅広い人々をカバーできます。 従来のメディア広告と比較して、コミュニティ内の広告にはコスト面での利点があるだけでなく、壁に取り付けられたネットワーク広告機の精度を最大限に活用しています。
There are two standards for the delivery of community advertisements: real estate parameters and crowd parameters. The so-called real estate parameters mainly include the area where the real estate is located, the price of the real estate, the total number of households, and the occupancy rate. These data can allow advertisers to more accurately estimate their own volume, not only will not leave blank areas, but also avoid too dense advertising incurs residents' disgust, so as to maximize the utilization rate of investment. At the same time, based on the geographical location and price of the real estate, the relevant brand owners can more accurately determine the degree of matching with their own brands, achieving an effect of 1 plus 1 greater than 2. Such a good advertising effect must be through the wall-mounted network advertising machine to realise.
Crowd parameters mainly include factors such as resident type, age, check-in time, and living scale. It complements the real estate parameters, allowing further determination of the advertising content and even customized design. With the flood of information in today's society, it has become the instinct of contemporary people to automatically filter out information that they are not interested in or need. In real life, one of the main reasons that advertising messages are unpleasant is that they don't need it. Based on crowd parameters, advertisers can place a large number of targeted advertisements in a targeted manner to minimize the neglect rate of advertising information. For example, in a community where white-collar workers gather, promotional messages for branded clothing can be very lethal.
As the main place where people live and live, community residential buildings occupy a large proportion in daily activities, and their popularity is quite guaranteed. This provides fertile soil for the dissemination of advertising information. Today, the digital generation represented by the post-80s generation has gradually become the main force of consumption, and digital advertising is undoubtedly more in line with their information receiving habits. In the dual needs of advertisers and consumers, community advertising will "drive into the fast lane" and become an important force in the growth of the market for the refined application of wall-mounted network advertising machines.
