With the continuous development of China's economy, Chinese companies have gradually moved internationally. Of these, only a few have been able to gain a foothold in the international market, and most of them are facing a series of problems that have caused plans to be stranded. Many problems can prevent companies from entering the international market, including whether the political and economic situation of other countries is stable, the rigid regulations of local laws and regulations or the communication management of overseas business, and a series of after-sales services. Often due to these reasons, the overseas market expansion plan of LED display companies cannot be effectively implemented, and the relevant early investment cannot obtain the planned return, which leads to the suspension of the enterprise expansion plan. In fact, in summary, the enterprise only needs to pay attention to these issues. On the one hand, a solid foundation is laid before going abroad.
LEDディスプレイ会社が海外に行くために克服しなければならない困難は何ですか？
1. Awareness of intellectual property protection
Compared with the domestic market, foreign markets have paid attention to the protection of intellectual property rights a long time ago. When domestic LED display companies are in line with foreign markets, they are prone to disputes over intellectual property rights, such as the Frankfurt LED Fair in 2014. On the previous page, there were two LED display companies in the China Pavilion, which were revoked due to "patent infringement".
LEDディスプレイ企業が海外に行きたい場合に克服しなければならない困難は何ですか-LEDディスプレイの海外アプリケーション
2. Cannot expand blindly
After companies have determined to expand into the international market, they must fully investigate foreign markets and understand the needs of foreign markets. Many companies often invest blindly, thinking that as long as they do international NetEase, there will be benefits. Such blind investment is often the beginning of investment failure. . For example, in 2004, TCL acquired the French Thomson color TV business to establish a joint venture company TTE. Because of the continued decline in European business, it caused an annual loss of nearly 2 billion yuan in 2005 and 2006. The reason for this evil is the lack of market research and risk analysis. Lessons learned from the past, for the Chinese LED display companies that have been keen on overseas mergers and acquisitions in recent years, we must take a warning. We must not blindly follow the trend. Before expanding overseas markets, we must conduct comprehensive and in-depth research on the local market.
3. Lack of marketing management capabilities
For some LED display companies that set up branches overseas, there are still general management problems. Generally speaking, most of the employees of multinational companies are citizens of the host country, which increases the difficulty of handling and managing the relationship between domestic employees and foreign employees. my country's display screen companies still lack cross-cultural management experience, especially when dealing with Employee labor conflicts and cultural conflicts. Therefore, if domestic display companies want to develop profitability in the host country, they cannot copy local business methods, but must adjust and adapt to the host country's market. At present, many domestic display screen companies do not know enough about foreign business practices and legal business culture to enter overseas markets hastily, and the risks can be imagined.
4. LED display price problem
Because of the different levels of economic development in various countries, it is self-evident that the price of LED display screens are different. At present, the domestic LED display screen market is fierce, and the price war has become more and more frequent. In this international market, the low-end LED display The price of display products seems to drop again and again, even in the European and American markets that have strict quality requirements. However, as more and more display companies have developed and flooded into this market, the current European and American markets have also emerged. The spark of a price war. Moreover, the future does not rule out that the price war will intensify and expand to the global market.
5. Circulation exchange rate risk
The volatility of foreign exchange rate will bring huge risks to international traders and investors. It is manifested in two aspects: trade exchange rate risk and financial exchange rate risk. Since the renminbi has not yet fully realized internationalization, the overseas project contracting contracts of Chinese LED display companies are mostly denominated in U.S. dollars or local currencies, so changes in exchange rates also affect the profits and losses of companies. If the exchange rate fluctuates frequently, it will be very detrimental to the display company. The drastic changes in the exchange rate may also result in the failure of the original contract project to be implemented smoothly. Even if it can be implemented, it may be a loss-making business.
6. Product after-sales service issues
After-sales issues are often important issues, and they are also easily overlooked by many LED display manufacturers. The after-sales service is not well done, and it is serious enough to directly affect the corporate brand reputation.
In addition to the above problems, if LED display companies want to go abroad, they also need to make more emergency preparations for other emergencies according to the actual situation. How to avoid various risks in the process of expanding overseas markets has become us A compulsory course for LED display companies to expand overseas markets. In terms of cultivating and absorbing multinational business talents, integrating marketing, and enhancing brands, it is also a key subject for our LED display companies to enter overseas markets.
