Conference tablet development "syllogism" officially entered the era of giants
The conference room adopts flat-screen large-screen display equipment, which can be traced back to around 2006. With the maturity of flat-panel display technology, the large-scale LCD TV, and the growing demand for high-end video conferences and "real-world" conferences, the first round of development of the conference flat panel market came into being. However, at that time, the functions of conference panel products were only limited to the role of displays, and due to the extremely high price of the products, only a few customers and high-end scenarios could use them, and the market size was very limited.
After entering the second decade of this century, the prices of conference panel products represented by large-size liquid crystal display products continue to drop. At the same time, the fierce battle between tablet and projection in the education market is urgent. This allows many small and medium-sized manufacturers to see the opportunity to deploy the conference tablet market in advance. As of 2017, the brands focusing on conference tablets are mainly small and medium-sized manufacturers - these manufacturers can be regarded as "marginal people" who have turned to survive after the lack of competition in the education tablet market. And due to the limitations of the LCD panel manufacturing industry, although the prices of large-size flat panel display products in this period fell, they were still quite different from those of commercial projector products, and the market specifications were already very small. Integrated display giants pay more attention to the educational interactive tablet market, and have limited investment in conference tablets.
However, with the end of 2017, the 10.5-generation LCD panel line began to enter the production period, and the popularization of large-size LCD products entered the stage of rail change and upgrade. From 2017 to 2018, in less than 20 months, the mainstream market price of 60-70-inch display products was almost 50 percent discounted. This upstream cost change obviously completely broke the existing pattern of the conference display application market. In 2017, the conference panel market increased by more than 2 times, becoming the fastest growing segment of all display segments.
In 2017, the change of the conference tablet industry from 10,000 units per year to tens of thousands of units per year not only allowed the industry giants to smell business opportunities, but also provided the giants with the basic space to operate this product line and achieve market innovation breakthroughs. It is against this background that the conference panel market has become a new hot spot for professional display investment. Giants have joined in and driven the market into the era of big brands. According to statistics, there are currently only 50 brands that have launched conference panel products, including Samsung, Sharp, Philips, Da Vinci, Horion, Honghe, MAXHUB, BJB, etc.
会議用タブレットの市場競争では、巨人はより自信を持っています
Recently, internal channel news shows that a certain education giant will launch a conference tablet product in early August to officially launch the market. In fact, entering the conference market from the education market is not a completely new strategy, but the structural adjustment of the corresponding segment in the commercial display business and the explicitness and scale of the commercial conference display strategy.
Historically, participants in the domestic commercial display market have invested in the conference panel market for more than ten years. However, the limited market size for a long time has led to the fact that the corresponding responsible department is not high-profile enough. Now the giants are making efforts to display the conference market, which is more of a dominant long-term energy accumulation.
From the technical point of view, the analysis believes that the commercial intelligent conference tablet product line has multiple advantages: on the one hand, in terms of basic technologies, such as display, intelligence, interaction, conference and recording system integration, network communication and other technologies, intelligent conference tablet and teaching Using the intelligent interactive tablet has the same foundation and the same scene. As a new force in the teaching interactive display market, a leading brand, and a large-scale participant, the technical strength of the giant brand obviously exceeds the previous small players in the conference tablet market.
On the other hand, the innovative needs and functional specificity of conference scenarios will be the key to the expansion of the conference panel market. In this regard, there are long-term conference projections. Companies with experience in meeting room equipment supply and solution services can better understand the special needs of customers; at the same time, based on the scale of the educational interactive tablet market, they have a strong innovation, RD and product design team, and they are still ahead in terms of comprehensive strength. Most of the traditional small and medium participation forces in the conference tablet market.
For the conference tablet market in the giant era, another question worth mentioning is: who can cope with the large-scale supply and demand. The industry predicts that the conference panel market will soon enter a period of scale of 200,000 to 300,000 units. This requires market suppliers to have the ability to serve the large national market in terms of channels and service systems. This kind of big player in traditional conference projection and conference system equipment is undoubtedly more powerful.
It can be seen that in the face of new trends and new changes in the conference tablet market, some of the current representative companies are definitely not here to play soy sauce. This will inevitably lead to a new level of competition in the fragmented conference panel market, which was dominated by small and medium-sized enterprises, and will form a major reorganization of the market structure.
インタラクティブタブレットから会議用タブレットまで、包括的なサービスプロバイダーがHengqiangであることを示しています
Do not regard the smart conference tablet as a new and independent market, which is the biggest advantage of the giants in this industry. Industry insiders pointed out that the mature experience, mature technology and mature supply formed in the educational interactive tablet market will drive the development process of the conference tablet market and play a fundamental driving role. In this context, the display of comprehensive service providers is the real strategic connotation of creating a brand.
It is neither to use new products and new technologies to achieve original products and technologies, nor to use new applications and new experiences to change traditional application habits. The real scene is that these giants in various segments of the display industry can best understand the needs of customers and the continuous change of such needs, and find the intersection between technological product innovation and demand upgrade from the potential evolution trend of demand. point.
In other words, different from many small and medium-sized conference tablet market participants, they often formulate their own strategies from the perspective of technological innovation and product innovation; while the giants in the education industry are more from the perspective of demand conversion and upgrading, and then Utilize its own strong technology and innovation ability to realize the upgrade of market strategy. At the same time, under the existing technology portfolio and technical capabilities, the diversification and segmentation of market supply will be further enriched. The cooperation and cooperation between different market segments really reflects the law that the big one is always stronger.
In short, with the joining of more industry giants, the pattern of the smart conference tablet market has undergone earth-shaking changes. The hot summer season of 2018 is destined to be an important strategic turning point for the conference display market.
